The ICC Men’s T20 World Cup 2024, co-hosted by the West Indies and the US, saw huge crowds and record digital engagement in America. 190,000 fans attended matches across three US venues: New York, Texas, and Florida, a major milestone for cricket in North America.
The Nassau County International Cricket Stadium in New York drew the largest crowds, hosting nearly 165,000 spectators. Matches like Pakistan vs. India and US vs. India attracted over 30,000 fans each, filling the 34,000-seat stadium.
Crowds at the T20 World Cup match in Nassau County International Cricket Stadium.
The Grand Prairie Cricket Stadium in Texas also saw strong attendance with over 22,000 fans, exceeding its 7,000 capacity. However, the Broward County Stadium in Florida had lower turnout due to weather-related game cancellations.
Digital engagement soared with 2.7 million US users accessing the ICC website and app, a 370% increase from 2022. This shows a growing US fanbase, with 52% identified as new fans. Increased organic search traffic further highlights the rising interest in cricket.
The US leg concluded on June 12th with India playing the US, but the T20 World Cup continues in the West Indies with the semi-finals.
Today, Wednesday, June 26th, sees the first semi-final between Afghanistan and South Africa. This crucial match will decide who advances to the final. Fans worldwide await a thrilling contest.
The second semi-final is on Thursday, June 27th, between India and England. These cricketing giants will battle for the remaining spot in the final. Both teams are strong, promising a captivating match. The final is on June 29th in the West Indies.
The ICC is thrilled with the tournament’s US success, highlighting the country as key for global growth. Strong attendance and digital engagement show cricket’s potential in the American sports market. This sets a positive path for the sport leading up to the 2028 Los Angeles Olympics. The ICC aims to build on this and further develop cricket in the US.