Tory Johnson, the renowned Good Morning America (GMA) contributor, celebrates 20 years of sharing incredible deals and shopping advice. Her journey began with “Show Me The Money,” helping viewers earn extra income during the holidays. This led to a 20-year GMA career, first as a workplace contributor for 10 years, assisting viewers with salary negotiations and job satisfaction, before transitioning to “Deals and Steals.”
For 13 years, Tory’s “Deals and Steals” has saved viewers an estimated $1.5 billion on various products. The segment helps people stretch their budgets by showcasing significant discounts on popular items. Tory expresses immense gratitude for the segment’s success and the chance to connect with viewers. She attributes her success to embracing new opportunities, creativity, and pursuing her passions.
Tory emphasizes being open to potential opportunities, even seemingly small ones. She believes in using your voice to pursue passions and respond to potential opportunities that could lead to something bigger. Convincing skeptics about a product’s value is one of her greatest joys.
Her early endorsement of Bombas socks exemplifies her ability to identify quality products. Initially met with skepticism, Tory encouraged viewers to try the 50% off socks, a “Deals and Steals” hallmark. Bombas became a GMA favourite, known for its quality and charitable contributions, donating a pair for every pair sold. This resonates with “Deals and Steals” core values: savings and supporting worthy causes.
With the holidays approaching, Tory advises shoppers not to wait for deals. Buy items you love when you see them, especially popular ones, as they might sell out. This advice is particularly relevant for “Deals and Steals” viewers, as the segment frequently features limited-time offers.
As GMA celebrates its 50th anniversary, Tory expresses her deep connection to the GMA family and the joy of working with the team. She considers her colleagues family, emphasizing the strong bonds formed over 20 years. This camaraderie contributes to the authenticity and appeal of segments like “Deals and Steals.”